Identity Leadership in a Crisis: A 5R Framework for Learning from Responses to COVID‐19

The COVID-19 pandemic is the greatest global crisis of our lifetimes, and leadership has been critical to societies’ capacity deal with it. Here effective brought people together, provided a clear perspective on what happening response needed, mobilized population act in most ways bring under control. Informed by model identity (Haslam, Reicher & Platow, 2020), this review argues that leaders’ ability do these things grounded their represent advance shared interests group members create embed sense social among them (a “us-ness”). For leaders, then, us-ness key resource they need marshal order harness support energy citizens. discusses examples successes failures different leaders during organizes around five policy priorities related 5Rs leadership: readying, reflecting, representing, realizing, reinforcing. These associated lessons are relevant not only management but more generally.